Under the Wire

It's all in the name


February 19, 2020

It is no longer enough for a public building or sports stadium to have a simple name. Gone are the days of "Mile High Stadium," "The Meadowland" and "The Astrodome." Now we have places named after brands of beer, investment companies and potato chips.

Corporate sponsors pay big bucks to have their names attached to these structures, reducing the need for our tax dollars, I'm told. Since we are usually told these things by politicians, I really don't believe it. I do believe big dollars are involved. It's OK by me. In fact, they gave me an idea.

If this works for the big boys on the...

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