What can we reason but from what we know? -Alexander Pope

Under the Wire

The horse “sale”

As with nearly every business, the horse business has its ups and downs. If you are in the business of raising and/or selling them, awhile back we were in one of the industry’s little “valleys.”

Since other business people have to deal with this same situation I began looking around for ideas we might be able to apply to our circumstances. The first tactic I noticed was in a furniture ad. “Buy now,” the ad said, “Make no payments until 2009.” The idea, of course, is to apply to the “right now” way people seem to think and live. Just put your trouble off for two years. Maybe a miracle will happ...


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